Your browser (Internet Explorer 6) is out of date. It has known security flaws and may not display all features of this and other websites. Learn how to update your browser.

She didn’t expect a thing…

Looking for a unique and uber-romantic way to propose to your sweetie?  This guy takes the cake.  But one thing that made his Cupid-like caper work was great copywriting for voiceover.
In this scenario, the movie trailer VO performer takes the target audience (in this case, the unsuspecting bride to be) on a path AWAY from the ultimate destination – thus perfectly completing the disguise of what was to become the moment she would never forget and gush about for years.
Sometimes voiceover performance scores big with a direct message approach.  But often, it hits a home run by the going the opposite way!
  • This is just awesome. LOL!

    Nice work all around, and for wonderful reasons.

    Funny thing…if I tried this, my biggest obstacle would be getting my wife to come see the movie. She hates action flicks. LOL!



    May 16, 2011

Leave a comment  




Submit comment